A full audit of your business's digital footprint — everywhere you show up online, and everywhere it leaks.
Your ads are running. Your website is up. The phone rings — sometimes. But somewhere between the click and the sale, money is slipping through a few specific leaks that no report you currently get will ever show you.
Applications reviewed personally. A limited number of audits are taken on each month.
Sound familiar?
None of these feel like emergencies. That's exactly why they go unfixed for years — while quietly taxing every month of revenue.
Money goes out to Google, social, and vendors. What comes back is a dashboard full of impressions and clicks — not customers you can count.
Traffic arrives, looks around, and leaves. The site was built to describe the company — not to turn a visitor into a call, a quote, or a booking.
After hours, during lunch, when the front desk is slammed. Every missed call is a customer who dialed your competitor next.
Shoppers won't call to learn what something costs. If a competitor shows a price anchor and you don't, you lose the click before the conversation starts.
Happy customers exist. A system that asks them, thanks them, and sends them back with something to hand a friend does not.
The SEO company, the web person, the ad buyer — each reports their own numbers, and nobody owns the only number that matters: sales.
If you recognized two or more of these, the audit was built for your company.
The realization
Most established companies don't need more visitors. They need to stop losing the ones they already have. The losses concentrate in a handful of pressure points — the exact spots where a click, a call, or a happy customer fails to become revenue.
Pressure points are specific, findable, and fixable. A buried phone number on a call-driven business. A quote path that sends shoppers somewhere else to finish. Reviews with no scoreboard behind them. Tracking so tangled that no one can tell which marketing actually works. Each one is small. Together, they are the difference between the business you have and the one your traffic should already be producing.
You've lived with them so long, the discomfort stopped registering. It never stopped billing you. A slow website, unanswered calls, reviews nobody answers — that's not your normal. That's your leak list. Be proactive. Take charge of your footprint.
The examination
The audit works your entire digital footprint the way a prospect experiences it: from the first search to the moment they decide to call you — or your competitor.
Your money pages read line by line: what a visitor sees, what they're asked to do, and where the path to a quote or call breaks down.
How visible the number is, how calls are tracked, what happens after hours, and how many rings stand between you and a customer.
What happens in the first minutes after someone reaches out — the window where most leads are won or quietly lost.
Your proof, scored: ratings, counts, and whether the trust you've earned over years is actually visible where decisions get made.
The tracking underneath it all — what's being counted, what's double-counted, and whether you can trust the numbers you're shown.
What searchers find when they look for what you sell — and what's sitting on your pages that was never meant for a customer to see.
Coverage map
No logo wall — just the full gamut, named plainly. Every place a prospect checks you before they ever pick up the phone.
Can customers find you, and do all your listings tell the same story?
Does a visitor land on a profile that turns into a call, or a dead end?
The channel prospects check before they ever call you.
Your scoreboard, your response discipline, the proof a stranger sees first.
Prices where shoppers look, forms that capture, phones that ring.
Who answers, how fast, and what happens after hours.
The touches after the quote, where the quiet money is.
Every dollar traceable to a call, a quote, a sale.
Anything and everything a customer touches before they pay you — that's the footprint. That's the audit.
What you get
Not a data dump and not a sales deck for more services. A package built so the president can read it in minutes and act on it for quarters.
One page. Doing Great / Needs Work / The Optimal Version. The ten-second version of your entire digital footprint — the page you'll forward to your partners and your web team.
The tight findings document: what's working, the leaks ranked by what they're costing you, and the three moves that matter most — written to be forwarded as-is.
The deep report: your conversion system, the stickiness engine that brings customers back, referrals by design, trust architecture, content and search, measurement cleanup, speed-to-lead — and the full 30/60/90-day roadmap.
57 questions in 12 sections, answered by the one person who knows the business — you. It's what turns an outside audit into an inside plan with real numbers behind it.
Show the gain · The Optimal Version
Not traffic. Not impressions. Six ordinary moments in your business — in calls, quotes, accounts, and referrals — running the way they should.
Your phone number is the easiest thing to find you own — and every call is tracked to the page that earned it.
A shopper sees a price before they ever have to ask — and your quote form captures the ones who won't call.
Your reviews sit on the page as a scoreboard, not a rumor — rating and count, compounding monthly.
A missed call gets a text back in a minute, not a voicemail nobody returns.
Customers come back on purpose — accounts reorder in two clicks because you built the door.
Referrals stop being accidents — there's an ask, a hand-off, and a thank-you, every time.
None of this is theory. It's the Optimal column, built.
The fit
Who runs it
"I'm not an agency. I'm an operator who has spent 25 years turning attention into signed business in my own companies — 500-plus closings — and I audit yours the way I'd want mine audited: peer to peer, in plain language, with the numbers ranked by what they cost."
Erik Walbot — operator of two companies, Scottsdale, Arizona. Every audit is reviewed by Erik personally.
The offer
Agencies charge more than this for a month of reporting you can't trace to a single sale. This is a one-time audit that shows you where the sales you already earned are getting lost.
$1,997
One flat fee for the complete package. No retainer. No hourly meter running.
Limited by design: each audit is done by hand and reviewed personally, so only a small number are taken on each month. When the month fills, applications wait for the next one.
Five fields. If your company is a fit, you'll hear back personally with next steps and a start date.
Send it by email or text to Erik Walbot to start the review. Applications are answered personally — if your company is a fit, you'll get next steps and a start date.
Straight answers
Your complete package — Scorecard, Executive Brief, and Full Report — is delivered within 7 business days of your start date. The questionnaire follows, and your 30/60/90 agenda is built from your answers.
None to start. The audit is performed on your public digital footprint — your website, listings, reviews, and search presence — the same view your prospects get. The inside picture comes from you, through the Discovery Questionnaire.
No. The audit stands alone. You receive the findings, the report, and the 30/60/90 agenda, and what you do with them — with your own team, your current vendors, or no one — is entirely your call. There is no retainer attached and no follow-up pitch built into the process.
Because every audit is done by hand and reviewed personally, and only a small number are taken on each month. The application makes sure your company is the kind this audit can actually help — established, with real traffic and real calls — before anyone pays anything.
You'll hear that directly, and why. A brand-new business with no footprint yet doesn't need an audit of leaks — it needs its first year of traffic. If that's you, the honest answer costs you nothing.
Erik Walbot — an operator with 25 years in business and 500-plus real estate closings across two companies he runs himself. Not an agency team, not outsourced, not a template with your logo dropped in.
One audit. Four pieces. Every leak between the click and the sale, found, ranked, and turned into a 30/60/90-day agenda.
$1,997 — one flat fee
Apply for Your AuditDelivered within 7 business days · A limited number of audits each month