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Your lead strength
Not a personality quiz result. The strength other people already rely on you for — in their words, not a label.
10 questions. 3 minutes. Walk out knowing your lead strength, your best receipt, and the one sentence you want repeated about you.
What you’ll hold at the end of the test
Most people lead with whatever is easiest to say about themselves, not what actually makes someone choose them — for a job, a date, a client, a room. This test flips the order. You supply the truth. The snapshot shows you what should lead.
Your skills, your history, your character, the work you’ve actually done. For most people reading this, the steak was never the problem.
Which true things you lead with, how you say them, and what proof sits right next to them. That’s what makes the right person stop, listen, and remember you accurately.
Not a personality quiz result. The strength other people already rely on you for — in their words, not a label.
Sizzle without proof is just volume. You’ll name the achievement — and the words someone else used about you.
The sentence you want repeated about you when you’re not there. If you don’t write it, the room writes it for you.
Questions 1–4 surface what people thank you for, ask you for, and should be saying when they introduce you.
Questions 5–6 pull your proof — the achievement with a number, and the best thing ever put in writing about you.
Questions 7–10 aim it: what you want it to get you, where they’ll meet you first, your one sentence — and what moves to the drawer.
You can leave any answer rough. Rough and true beats polished and vague, every time.
Sell Your SIZZLE — the ebook — carries the full 25-question Sizzle Questionnaire and turns your answers into finished assets: your bio, your profile, your pitch, your 30-second story. 100–120 pages, workbook format, 12 chapters.
For life, for relationships, for work. Know your strengths, frame your best features and gains, and get the outcome you actually want. That’s this test, and the book.
Same idea at company altitude: a product or service is rarely the problem — the framing is. Erik’s company door is The Pressure Point Audit, a full audit of everywhere a business shows up and everywhere it leaks.
Companies: The Pressure Point Audit
Start with yourself here. The company version starts the same way: strengths, receipts, arena.
This is not a score and it’s not someone else’s opinion of you. It’s your own answers, put in the order a decision-maker actually needs them. Your lead first. Your proof next. Your aim clear.
The line you want repeated about you when you’re not in the room. Say it until other people start saying it for you.
Not deleted. Not hidden in shame. Just moved out of the lead — so the right thing gets heard first.
Nothing is sent anywhere unless you submit the form below. Copy or download your Snapshot to keep your own copy.
The free test gave you the headline version. The book gives you the full system — and you finish it holding finished assets, not just ideas.
How this works: your name, email, and your ten answers go to Erik when you submit — that’s the list the book launches to first, at the $37 launch price. Your Snapshot stays right above this box; hit Copy or Download up there to keep your own copy either way.
The step after the book is the Personal Sizzle Audit — you submit your completed questionnaire, and Erik reviews it and rewrites your key assets: bio, dating profile, LinkedIn, or résumé lead. That’s where the before/after gets undeniable.
Sell The SIZZLE is the company door. The Pressure Point Audit applies this exact engine — strengths, receipts, arena — to your whole digital footprint.
Companies: The Pressure Point Audit